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Author: Matías García

Starbuck’s Instagram account has something to show us.  

El Instagram de Starbucks tiene algo para enseñarnos.

We spend a bunch of time on social media. We get into Instagram at any time, even if it is just to end boredom, to communicate with friends, or to publish parts of our lives and show others how instagrammable our lunches or the places we visit are.   Along with this logic, we tend to […]

Breaking news! Two new features have been added to the Instagram platform.  

¡Breaking news! Instagram suma dos nuevas funciones a su plataforma.

Instagram is continuously changing. In the last two months new updates have surprised us all such as sharing links through stories for accounts with less than 10k, and a call to action so everybody can share a picture.   In this occasion, Roxanne Chinoy, responsible for Partnerships on Instagram in Mumbai, India, announces on her personal […]

#CommunityManager: 10 key points for entrepreneurship in social media. 

#CommunityManager: 10 puntos claves para emprender en redes sociales.

There is no doubt that social media is part of our lives from different views: we get up and get on Twitter to learn about the latest news, we post an outing with friends on Instagram and we wish our relatives a happy birthday on Facebook.  In addition to find room for leisure in social […]

Myths and truth about the magic hour to post in Instagram.

Mitos y verdades: la hora mágica para publicar en Instagram.

Have you ever posted content at different times and that affected the interaction? Don’t freak out! This is pretty normal because there are multiple factors at play at the time you post content. We will explain why this happens and give you some tips for your next post.   Metrics: rush hour  Even though there are […]

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Nueva Comunicación

Esmeralda 288, Buenos Aires City (C1035ABF), Argentina.

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CARLOS FERNÁNDEZ
MENDY

CHIEF FINANCIAL OFFICER

Carlos is a National Certified Public Accountant from UBA (University of Buenos Aires), with over 40 years of experience in domestic and international in the tax and accounting field. He provides consultancy to companies and individuals on tax and financial management. 

Verónica Ríos Borgogni

General Account Director

Verónica holds a BA in journalism and she has been working on Nueva Comunicación for over 20 years in the area of planning, development and implementation of corporate communication plans with sector associations, domestic and international companies. Moreover, she is a member of the Counseling for Spokespersons team, in which she coordinates courses of Media-Coach. 

María Belén Millán

GENERAL ACCOUNT DIRECTOR

Belén holds a BA in Journalism (USAL university) and she has an extensive experience in corporate communication counselling and brand PR, marketing and digital content, and crisis management and communication. She delivers training programs in Media Training and Personal Branding. She was granted a scholarship in U.S.A. by USIA (United States Information Agency). 

Luis Leyro

GENERAL ACCOUNT DIRECTOR

Luís holds a BA in Political Science and has specialized in political, institutional and corporate communication matters. He has over 25 years of experience in Nueva Comunicación in the development of accounts related to public services sector, industrial, consumers and finance sectors, among others. 

Marcela Ibiricu

GENERAL ACCOUNT DIRECTOR

Marcela holds a BA in Public Relations (UADE university). She has over 30 years of experience within the field of corporate strategic communication and media management. General Account Director is her role in Nueva Comunicación and she is in charge of the accounts of several customers related to the corporate sector, retail, health and mass consumption, among others. Concerns, Petitions, Complaints and Grievances in Social Media. 

Matteo Goretti

General Account Director

Matteo is a political scientist. He is a specialist in business and institutional communication, image and campaigns. Besides his 20 years’ experience as a director in Nueva Comunicación, he is Chairman in Fundación CEPPA (Research Center for Applied Public Policies).

Daniel Gonzalez

POLLING DIRECTOR

Daniel holds a BA in Sociology and postgraduate studies in Methodologies and Statistics in Social Sciences. He has been a Research Manager in Nueva Comunicación for over 20 years now. 

Iván Damianovich

GENERAL ACCOUNT DIRECTOR

Iván holds a BA in Journalism, granted by Del Salvador University. He has been working in Nueva Comunicación for over 20 years and he has specialized solidly in public identity (image, reputation and development) of business accounts, business associations and political campaigns.

Corina Tareni

EXECUTIVE DIRECTOR

Corina holds a BA in Public Relations. She works in Nueva Comunicación since 1985. As an executive director there, she has led communication and cross-platform comprehensive strategies for their domestic and international customers. Her expertise blends corporate, institutional and brand communication with public relations, digital marketing and concerns, petitions, complaints and grievances in social media.

César Mansilla

CHAIRMAN

César is founder and chairman in Nueva Comunicación. He has built his professional career providing counseling to top national and foreign companies on communication, Public Affairs and Lobbying for over 30 years

Contact

Do you have a project?

We will assist you to make it a success case

  • Esmeralda 288, Buenos Aires City (C1035ABF), Argentina.
  • +(54 11) 4393 3214
    +(54 11) 6841 0141
Nueva Comunicación