Have you ever posted content at different times and that affected the interaction? Don’t freak out! This is pretty normal because there are multiple factors at play at the time you post content. We will explain why this happens and give you some tips for your next post.
Metrics: rush hour
Even though there are several studies that show how audiences behave depending on the topics, days of the week and hours during the day, the value of understanding our digital community is twofold. To this purpose, Instagram has a section for metrics that reflects the peaks of activities of our followers. Detect, analyze and define those moments will be the key to set our ideal timing to share content in your profile.
STEP BY STEP
- Go to Stats in your profile.
- Go to Your Audience tab. Slide downwards to see the moments of high activity – Hours/Days-
Valuable content
We know that the focus of Instagram is on users spending as much time as possible in the app. Therefore, the algorithm measures how many seconds, minutes and hours the users spend on content consumption. Spending more time on Instagram increases your reach. The algorithm boosts and grants more visibility to those profiles that hold the users for longer periods.
In other words, the secret is to produce valuable content that would take longer to the audience to consume. Therefore, one of the major objectives is to understand accurately the interests of our target audience.
What kind of content do they want to see? What is more attractive to them? These questions will lead us to be more effective when engaging the attention of our digital community. Be careful! Interest changes at a fast rate and trends arise all the time, so we have to be alert to detect and implement them.
The magic hour.
The ideal time and days for posting will go together with the behavior shown by the metrics. Is there a magic hour? The answer is no because each case is unique. That’s why we suggest to explore different times, test the users, analyze the results and take action according to this data.
Are you ready to share your experience?
Thanks for reading | NC Team.
