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Brazil is all we dream about when we are on a subway in mid-July in Buenos Aires City. Hot weather, beaches, nature, adventure, carnivals, tropic flavors and much more.
The Embassy of Brazil in Argentina was seeking a strong brand that encompasses the services provided by tourism companies to promote the Brazilian tourist potentials in our country.
1 account director | 1 content curator | 1 social media manager | 2 copywriters | 1 CM | 1 design team | 1 web developer.
In Argentina, we believe that we are acquainted with the touristic offering in Brazil: a nice beach and caipirinha at sunset. However, Brazil is so much more than just that. Brazil is culture, history, politics, nature, flavors, scents. It is a completely different way of seeing and experiencing life. We worked on a naming that would allude to our true lack of knowledge on the multiple experiences that this destination has to offer and it would call the user over to know more.
This campaign was calling for an attractive and solid web page so curious people could support their desire of unveiling Brazil.
The site was designed so as to fulfill this curiosity, backed by selected travel guides organized by destination, experiences, culture calendar and useful tips for travelers.
We focused the social media strategy through participatory content such as Instagram filters, interactive stories, guides, reels and IGTVs.
We created two hashtags in accordance with the times we were living: #BrasilTeVaAEsperar(Brazil will wait for you) during the lockdown, and #TiempoDeBrasil (Brazil’s Time) when travelling was allowed and there was a chance to discover this destination.
To strengthen this curious community, we created a default answers handbook to answer public comments and private messages.
Traveling is a multi-sensorial experience; therefore, we created several playlists to complement the mood we wanted to convey in the campaign.
From classics to new songs in each music genre, discovering Brazil starts when you put your headset on while going to work.
We generate creative content aiming for different goals, from brand awareness to increasing the community in social media.
“My next adventure in Brazil” was the claim that we used to create an exclusive Instagram filter of the destination. It was launched in Friends’ Day and the goal was to create empathy with the users as well as keeping Brazil at the top of mind of next travelers.
Esmeralda 288, Buenos Aires City (C1035ABF), Argentina.
Carlos is a National Certified Public Accountant from UBA (University of Buenos Aires), with over 40 years of experience in domestic and international in the tax and accounting field. He provides consultancy to companies and individuals on tax and financial management.
Verónica holds a BA in journalism and she has been working on Nueva Comunicación for over 20 years in the area of planning, development and implementation of corporate communication plans with sector associations, domestic and international companies. Moreover, she is a member of the Counseling for Spokespersons team, in which she coordinates courses of Media-Coach.
Belén holds a BA in Journalism (USAL university) and she has an extensive experience in corporate communication counselling and brand PR, marketing and digital content, and crisis management and communication. She delivers training programs in Media Training and Personal Branding. She was granted a scholarship in U.S.A. by USIA (United States Information Agency).
Luís holds a BA in Political Science and has specialized in political, institutional and corporate communication matters. He has over 25 years of experience in Nueva Comunicación in the development of accounts related to public services sector, industrial, consumers and finance sectors, among others.
Marcela holds a BA in Public Relations (UADE university). She has over 30 years of experience within the field of corporate strategic communication and media management. General Account Director is her role in Nueva Comunicación and she is in charge of the accounts of several customers related to the corporate sector, retail, health and mass consumption, among others. Concerns, Petitions, Complaints and Grievances in Social Media.
Matteo is a political scientist. He is a specialist in business and institutional communication, image and campaigns. Besides his 20 years’ experience as a director in Nueva Comunicación, he is Chairman in Fundación CEPPA (Research Center for Applied Public Policies).
Daniel holds a BA in Sociology and postgraduate studies in Methodologies and Statistics in Social Sciences. He has been a Research Manager in Nueva Comunicación for over 20 years now.
Iván holds a BA in Journalism, granted by Del Salvador University. He has been working in Nueva Comunicación for over 20 years and he has specialized solidly in public identity (image, reputation and development) of business accounts, business associations and political campaigns.
Corina holds a BA in Public Relations. She works in Nueva Comunicación since 1985. As an executive director there, she has led communication and cross-platform comprehensive strategies for their domestic and international customers. Her expertise blends corporate, institutional and brand communication with public relations, digital marketing and concerns, petitions, complaints and grievances in social media.
César is founder and chairman in Nueva Comunicación. He has built his professional career providing counseling to top national and foreign companies on communication, Public Affairs and Lobbying for over 30 years
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