We spend a bunch of time on social media. We get into Instagram at any time, even if it is just to end boredom, to communicate with friends, or to publish parts of our lives and show others how instagrammable our lunches or the places we visit are.
Along with this logic, we tend to look for topics that matter to us to incorporate to our lives. For example, we look around what some influencer is wearing in certain occasion, what are the filters that they use, or where are they going out.
If we move to the professional side and talk about imitating, there are many brands that own a very particular signature on Instagram, and they prove to the market that they are as present today as ever before with their hallmark and creativity.
Starbucks is a fine example of the expression “If there is a will, there is a way”. This brand has an impressive Instagram profile and, therefore, they have many characteristics to imitate.
Here you have 5 characteristics from Starbucks’ profile on Instagram that have been really a boom 👇
Originality and seasonality
Starbucks is original by itself, but their content distinguishes the brand when they add several phrases or hashtags to drinks and specific times of the day, and according to their engagement, this is clearly successful.
Moreover, they are always updated about what is going on in the world: Christmas, Halloween, summer season or any other special date, they will never fail to surprise users with content created particularly for each occasion.
Visual uniformity
The images come along with a very specific and distinctive color palette. Certain colors such as white, black, magenta, yellow and pastel colors have a stronger presence than others. Likewise, regarding the content, their classic disposable cups for macchiatos, frappuchinos, iced coffees, mochas, among others, can be seen in almost every single picture.
Creative writing
From Starbucks they have a clear idea on what to say to their audience and how. Apparently, explanatory and literal narrative is no longer in vogue. For a while now, they have given creativity a chance. Through their profile they show how willing they are to invest in more dynamic, witty and, why not, literary content.
A clear example for creative writing is the post they made on Veterans’ Day in the US. “Serving those who serve: Honoring veterans, military members on Veterans Day”.
Creation, not invasion.
Does having a large number of followers mean constantly posting? Starbucks has the answer and it is no. Their global Instagram account does not produce more than one piece of content per day since November 15th 2021, even though they have almost 20 million followers.
Interaction by means of repost
Lastly, one of the more significant characteristics of the Starbucks profile is that they get their followers involved all the time by posting their pictures. Thus, they boost their followers to create content, which gives visibility to the brand.
Thanks for reading | NC Team.
